According to South Korean Posco announced that the company would be implemented a marketing strategy in order to compete with others. In 2016,
Posco has developed the automotive lightweight ultra-high-strength steel and advanced building materials, to accelerate the promotion of the sales of WP products. In 2017, Posco has introduced a new Giga plate for automobile industry.

At the same time, in order to gain the market shares, Posco started the platform application development with three of global well-known car enterprises in order to provide the to provide customized automotive parts and the best lightweight solutions and so on.