Nowadays, the business situation becomes more and more complicated, thus there are both opportunities and
risks. Many companies arise and more close down. Under this circumstance, the long-term strategy seems to be
extremely important. Yieh Corp. Shanghai, as a company with great ambitions, what’s her strategic thinking?
Now, let’s meet the management of Yieh Corp. Shanghai.

1. Q: What’s the features of this company?
A:
The business model of this company is to build a platform, which provides capitals and company's brand name.
Our sales persons here are well trained and can work independently. They have enough flexibility and freedom to
develop their own business and share the profits with company. As a result, they are partners rather than employees.
Basically, our performance comes from the summation of each independent sales manager. They work both for the company and themselves. You may say our system is sort of Blue Ocean Strategy. We don’t have competitors, our only competitor is ourselves.

2. Q：How can you survive in the unfavorable situation of foreign trade in China, such as the appreciation of RMB, the anti-dumping and curbing export policy?
A:
Firstly, we take the point of view that we are not necessarily in a disadvantageous position under the adverse condition of China. Because we believe that it leads to the survival of fittest and also we have confidence in this positive competition.
Secondly, we are coping with these difficulties through up-grading the quality of products and offering the customers with competitive prices and best services.
Last but not least, the main competition of enterprises are talents’ competition, so we pay attention to build up sales managers with distinguishing characteristics of passion, creativity, smartness and diligency to improve our core competence.

3. Q: Have you considered headquartering in Shanghai?
A:
As the business in Taiwan has greatly matured in these years, we are planning to establish the Shanghai Headquarter.
In addition to this, Shanghai Municipal Government has adopted incentive policies to encourage foreign company headquartering in Shanghai, for example the fixed assets investment is dropped from 30 million to 10 million;
Shanghai has a wider space and more opportunities for further development.
So great efforts are being made to carrying out this plan now.


4. Q: What the basic principle when you choose employees.
A:
The basic rule of choosing employees is that the person should be smart, have great passion and sense of business.
We adhere to the principle that the high-level talents should have the character of foresight & tolerance. Morality is the check point for the middle-level talents and diligence no doubt is for all .You may refer to “Talents Wanted” for more details.

5. Q：Have you ever considered the diversified product’s policy will lead the core competence too far from your competitive product, say steel？
A:
As we mentioned above, this company acts like a platform and it is true that we have more advantages in marketing steel products with the help of the steel background and good brand of E-United Group. On the other hand, our core competence is person rather than products, so we pay more attention to the professional skill and personal character of our sales managers. For good sales managers, whether marketing steel or non-steel products, they should have enough professional knowledge and good judgment to provide best service for our clients. So the Yieh brand here represents the image of the company, not just the steel products.
Besides, we diversify the products scope not so as to enlarge business scale blindly. The criteria of our new product policy can be summarized as follow:
1. The product should be distinctive and potential for marketing.
2. A qualified partner- manufacturer is a must, and this partner should cooperate with us by fully support in competitive price, good quality, prompt delivery …etc.