History

The history of Yieh Corp Shanghai can be divided into two stages. In 2001, the Representative Office of Yieh Corp in Shanghai was established by the staff from Taiwan. To meet the booming era of China steel industry, the Representative Office was registered into a firm in 2006 and gradually developed to nowadays scale from only 5 sales persons at the beginning. Till the end of June in 2008, the number of sales persons had been up to 35 and will be targeted to 50’s in the end of 2008.

Family

The mother company, Yieh Corp., is the professional international marketing company of E-United Group which is the biggest iron & steel group in Taiwan(as diagram). Yieh Corp. was established in 1997, launched her business by selling the E-United Group’s products, such as stainless steel and galvanizing steel sheet. The business scope of this company expanded strategically to material provider in pace with the expansion of her Shanghai office.

Vision

As the extension of Made in China, the demand for the international marketing of Chinese products is increasing dramatically. In the time of Representative Office, we witnessed The Rising of China, while in the second stage, we will grow along with the marketing epoch of China. Thus, we have augmented ourselves in both length and breadth. In length, products are expanded from stainless steel and coated steel to the entire level of metal, such as aluminum, steel, titanium etc. Moreover, the purchasing service of related equipments and components is also added. In breadth, we have taken big strides from simple business deals into the field of technical service, teaming up with the most competitive suppliers in China to provide various project materials and proposals, such as large diameter pipes for oil and gas project, various alloy pipes for special-boilers etc. Meanwhile, to step on the stage of all-contracting service supplier of complicated material list, the integration of international trade, project material and technical knowledge of management are executed to meet the variety of customer requirement. In supply side, we don’t confine ourselves only in China and Taiwan region but are willing to go worldwide whenever they are needed.

Competence

The core competence to make us grow stronger is our fantastic team players. Strategic decisions are made by experienced and intelligent management while logistic supports are checked by an efficient group of well-trained crew. Most importantly, we have a sales team composed of distinguished talents. Shanghai congregates many outstanding business talents from every corner of China. That is the main reason why we choose Shanghai to get foothold on. These talents can work independently not only with the professional knowledge of products and international trading skill but also with the distinguishing characteristics of enthusiasm, integrity and flexibility, which also is the basic requirement when we choose sales managers.

Prospect

Proudly, we can say that nowhere in Chinese-speaking area all over the world you can find another company with such a fantastic combination like us. We don’t need to worry the problem of competitors; our only competitor is ourselves. That’s just because our unique business model is based on the Blue Ocean strategy. Equipped with this concept of value innovation, Yieh Corp. Shanghai has great confidence in her brighter future and look forward to your witnessing!